INCOTERMS set out the terms of trade between a buyer and seller regarding who is responsible for the costs and risks of the goods as they move from the seller to the buyer. They are an international standard and are used world-wide.
Marketing internationally is fundamentally different than marketing domestically, but many of the same marketing principles you use domestically will apply. International marketing must take into account culture, types of media, laws and regulations, and a higher degree of competition; but the core of the marketing process is the same. You want to have your product or service stand out by differentiating from your competitors. Creativity can be inhibited by laws, but that should not deter you from trying.
Once you have determined the market you want to penetrate, you have found in-country suppliers, and have connected with potential clients; the next step is to establish your payment processes. After all, you do not want to have completed all this work, only to not get paid.
Summary of the key points that you have learned in the ‘Entering the Market’ section.