Things that you have learned in this section:
- the benefits of expanding your business into new markets;
- how to perform a SWOT analysis and Competitor Analysis to assess your export potential;
- the key Trade Agreements and Trade Networks to be aware of and their benefits to your business;
- the key success factors to expanding your business successfully into new markets;
- the differences between trading in domestic markets and international markets; and
- key contacts to help to review your company’s capabilities.